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Marketing director Kyle Power shares recruitment marketing strategies with RIX

In his RIX (Recruitment Innovation Exchange) article, CHG senior director of interactive marketing Kyle Power discusses the advantages and limitations of programmatic media buying in the recruitment industry.

“At the end of the day, a programmatic or rules-based approach to recruitment marketing allows marketers to diversify their recruitment spend where appropriate and hopefully deliver better results,” Kyle writes. “It enables you to spend more effectively on the jobs that convert better or deliver more value to your business while reducing or eliminating spending on jobs that don’t need sponsored support.”

Read Kyle’s full article here.

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